Robert Ferrari serves as VP Publishing and Business Development at Sanrio Digital, the industry’s first company to offer consumers the convergence of virtual worlds, MMOs and social networking on one integrated social gaming platform. Sanrio Digital is in process of launching Hello Kitty Online and www.sanriotown,com . Based in Boston Ma, Ferrari oversees the company’s publishing and business development initiatives across PC, console and handheld platforms. Ferrari brings a wealth of global business experience to Sanrio Digital as a well-known and highly respected industry veteran and executive within the online games sector. Ferrari was previously VP Business Development at Turbine Inc. a leading publisher and developer of massively multiplayer online games.  Having joined Turbine back in 2004, Ferrari was instrumental in the company’s hyper growth, global expansion, strategic partnerships, self-publishing transition, licensing, digital distribution, and traditional retail channel initiatives.  His efforts contributed to the success of Turbine’s award-winning online games, including The Lord of the Rings Online™, Dungeons & Dragons Online™: Stormreach™ and Asheron's Call®.  Previous to his tenure at Turbine, Ferrari held senior executive roles at interactive media and consumer product companies such as Philips Electronics (NYSE:PHG), Websurfer Inc, and Merinta Inc. Ferrari is also an active and high profile industry speaker, and also serves on the exec committee of the MIT/NE Games and Interactive Entertainment SIG.