This session will give anyone in marketing an overview of the full range of PR techniques that can be used to promote a game, from the initial announcement to launch, review programs and ways to keep the title alive.  All media are covered, from peer-to-peer developer sites to the top consumer media.

This session will cover:

Story ideas to keep a hard core game in front of game editors from development to launch

Opportunities for casual or serious games

 Building relationships with game writers

How to get fans behind your title

Using screens and trailers

The value and use of character art

Pitching your title when it’s done to consumer media

The role of speaking opportunities

Pitching company stories